We wrote a winning narrative for Commercial Director of the AC01

In 2014, a young boy was able to climb onto an exposed cast iron pipe, from which he tragically fell and later died. A HSE investigation later determined that the death could have been prevented if an appropriate access intervention device was fitted to the pipe, and legislation changes made.

LG Wood’s AC01 was designed in response to that legislative change. The AC01 is a revolutionary new approach to pipe bridge access intervention for utility companies, with a unique triangular design. 

Working with the AC01’s Commercial Director, we wrote a narrative for the product in preparation for a key sales meeting, focused on innovation that delivers easy and cost-effective ways to respond to increased regulatory pressure on an aging network.

The results speak for themselves. Three sales from one call.

New product development

Go to market strategy