We provided the Government of Jersey with Buying Advantage

The Government of Jersey redesigned its back office functions and restructured Directorates linked to Treasury in a bid to be more efficient and impactful with public funds. Part of the project included a digital transformation programme to implement SAP Ariba to improve the experience of working with, or selling to Government.

We worked with the Commercial Services Team, which incorporated all purchase-to-pay departments, to define how they could communicate what they did and explain the relationship between the function and the new implementation. The product was a communications strategy incorporating a new set of guiding values and a vision that the team, their colleagues and those that supply Government could hold dear, summarised by the tag line “Buying Advantage”.

“Buying Advantage” communicated an internal message that the Commercial Services team could offer those spending money on behalf of Government an advantage via its systems and processes, whilst communicating an external message that the Island as a whole was at an advantage through spending public money intelligently. A neat double-entendre.


Communications strategy

Brand vision